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Homes Are Selling
The 2025 market is one of stability and balance. Mortgage interest rates are trending downward but remain in the low to mid 6% range. Buyers have options with a healthy 6-months worth of inventory to choose from, and sellers have reassurance as the median price point has held steady in the low to mid $400's all year. As a seller, your best chance of success rests in presenting your property in the most favorable condition possible and price objectively - not too high, not too low.
Price it Right, From the Start
This really is the #1 most important aspect of selling a home on your timeline and for the most money. The market has adjusted from the buying frenzy of 2021 and early 2022, as interest rates in the low 6% range continue to keep a portion of buyers on the sidelines. This rate environment punishes overpriced listings. The successful sellers are heeding market data and pricing their houses accurately based on similar properties in their area.
Marketing Matters More Than Ever
The average agent will put a listing in the MLS, put a sign in the yard, and pray -- this is the age old complaint about real estate agents that isn't that far from the truth. While the MLS is an indispensable tool, and a yard sign is an absolute necessity, these alone are no longer sufficient for getting your house in front of as many eyeballs as possible. From innovative techniques utilizing multiple MLS subscriptions, to professional video and photography, to carefully crafted online advertising campaigns, modern marketing techniques will ensure your house gets maximum exposure.
Proper Prep is Required
When your goal as a seller is to net the highest amount possible in your home sale, then preparing your home in a thoughtful and buyer-centric manner is of utmost importance. Buyers today have options, with about six-months of inventory to choose from. When looking at homes, many buyers want a "move-in" ready place that requires little or no repairs, renovations, or updates. Taking care of repair needs, updating wall colors or kitchen appliances, and sprucing up your home's curb appeal before your listing goes live will all help to reduce a buyer's need to negotiate on price, thereby boosting your net.
Putting It All Together
A great listing agent is like the conductor of a symphony, watching and listening, understanding the part of each player, keeping time, knowing when to make adjustments, and all with an eye on the final movement. From preparing the initial comparative market analysis to scheduling the closing appointment, the process of selling a house includes dozens of to-do's, a plethora of phone calls and email follow ups, writing of descriptions and contracts, tracking metrics and scheduling appointments, problem avoiding and problem solving, diplomacy, grace, grit. The best listing agents make the work appear effortless.