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Homes Wanted!

The 2024 market is quite different, as interest rates have dampened demand. However, the Austin, Texas MSA is technically still in a "sellers market." Correct pricing is the key to success. This short guide will give you an idea of what to expect when you place your house For Sale. 

Price it Right, From the Start

This really is the #1 most important aspect of selling a home quickly and for the most money. The market took a giant upswing in values throughout 2021 and early 2022, fueled by unprecedented buyer demand, multiple offers driving up prices, and ultra-low mortgage rates. Those days are over., but we're left to reconcile the long-term effects and perceptions the "comps" from that timeframe. Today's market is quite different and requires a logical, data-driven approach for selecting an asking price that is neither too high nor too low.

Promotion Brings the Buyers

The average agent will put a listing in the MLS, put a sign in the yard, and pray -- this is the age old complaint about real estate agents that isn't that far from the truth. While the MLS is an indispensable tool, and a yard sign is an absolute necessity, these alone are no longer sufficient for getting your house in front of as many eyeballs as possible. From innovative techniques utilizing multiple MLS subscriptions, to professional video and photography, to carefully crafted online advertising campaigns, modern marketing techniques will ensure your house gets maximum exposure.

Proper Prep is Required

When your goal as a seller is to net the highest amount possible in your home sale, then preparing your home in a thoughtful and buyer-centric manner is of utmost importance. Buyers today face historically high average home prices and mortgage interest rates. When looking at homes, many buyers want a "move-in" ready place that requires little or no repairs, renovations, or updates. Taking care of repair needs, updating wall colors or kitchen appliances, and sprucing up your home's curb appeal before your listing goes live will all help to reduce a buyer's need to negotiate on price, thereby boosting your net.

Putting It All Together

A great listing agent is like the conductor of a symphony, watching and listening, understanding the part of each player, keeping time, knowing when to make adjustments, and all with an eye on the final movement. From preparing the initial comparative market analysis to scheduling the closing appointment, the process of selling a house includes dozens of to-do's, a plethora of phone calls and email follow ups, writing of descriptions and contracts, tracking metrics and scheduling appointments, problem avoiding and problem solving, diplomacy, grace, grit. The best listing agents make the work appear effortless. 

Thank you for considering me as your listing agent. I am dedicated to providing exceptional service and ensuring a smooth and successful home selling experience. Get in touch with me today to discuss your real estate needs and let's work together to get your home SOLD!

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